Boom & Bucket Accelerates Sales with Pulse's Freight Management Software

Summary

Boom & Bucket, a trusted digital dealer for heavy equipment, is known for its commitment to transparency, fairness, and exceptional customer service. Their e-commerce platform allows customers to purchase equipment online with direct delivery to their doorstep.

By implementing Pulse’s freight management software, Boom & Bucket automated their logistics processes, centralized data, and improved carrier management. This led to significant sales acceleration, greater efficiency, and enhanced customer satisfaction through data-driven decisions enabled by real-time insights provided by the software.

Challenges

Fragmented Communication:

The sales process at Boom & Bucket involves multiple team members across the sales and operations teams. Shipping costs significantly impact deal closures, requiring seamless communication between teams.

Inefficient Rate & Carrier Management:

The operations team, responsible for supporting sales by obtaining competitive freight quotes, had to coordinate with over 10 carriers. This process required Boom & Bucket to request quotes via email and log into multiple platforms, resulting in significant time expenditure for acquiring freightquotes for their sales team.

Lack of Visibility:

Post-sale, the logistics team needed to ensure timely equipment delivery. The existing process of frequent emails and calls to logistics providers for status updates was cumbersome and inefficient, leading to unnecessary workload.

Scaling Difficulties:

As Boom & Bucket expanded, the increasing volume of equipment sales added complexity to the shipment quoting and delivery process. Without a systematic approach, additional headcount would have been necessary to manage the growing demands.

Solutions

Centralized Data:

Both sales and operations teams access real-time transportation rates, allowing for faster deal closures and a comprehensive understanding of shipment costs.
Process Automation: Sales teams receive instant, real-time quotes, expediting deal closures, while operations teams convert these quotes into ready-to-ship orders efficiently.

Enhanced Tracking:

Real-time shipment tracking improved visibility and provided timely updates.
Unified Platform: Improved communication and collaboration among remote and in-office teams through asingle platform.

Results

1. Increased Efficiency

Automated spot freight quotes into a single platform, enabling sales teams to close three times more deals and increasing the chance of closed won deals by 80%.

2. Streamlined Operations

Decreased the time required to obtain multiple quotes to instant, connected more carriers into a unified system, and enhanced team coordination with improved visibility and communication

3. Effective Rate Management

Streamlined the process of obtaining and comparing spot rates in a single view, with real-time market rate comparisons ensuring the best possible rates, supporting scalable growth without additional hires.

“Pulse has revolutionized our sales and logistics processes, enabling us to close deals three times faster and seamlessly manage our carrier relationships, all while improving our overall efficiency and customer satisfaction."

Mike Kennedy,

Market Operations Lead, Boom & Bucket

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